Elturan Mammadov is a contemporary artist mainly focused on (predominantly street) photography, as it was a starting point of his career. Later in artistic practice, Elturan was involved in working with different media such as installations, sound, and videos. The main starting point of the artist's works is the local culture and the aesthetic accepted by the majority of the population in Azerbaijan. Elturan’s use of music/sound and some other elements in their work is also directly connected to the mentioned themes since the artist chooses the ones reflecting the “local taste” and the local consumption.